SEO is vital for enhancing a business's online visibility and lead generation, yet many organizations falter due to common mistakes. This article highlights two pivotal errors: publishing duplicate content and keyword cannibalization. Duplicate content can result from altering existing material instead of creating unique contributions, which search engines penalize. Keyword cannibalization occurs when multiple pages vie for the same keywords, diluting their effectiveness. Businesses are encouraged to use tools to check content uniqueness and consolidate overlapping pages to optimize their SEO strategy.
Search engines will not rank pages like this, as their ranking systems are designed to give preference to unique, high-quality content.
Keyword cannibalization happens when two or more pages on a website target the same keywords, causing the pages to compete with each other in search results.
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