The HubSpot Blog, being the largest corporate blog, is home to over 13,822 pages as of February 2023, presenting both opportunities and challenges in content management.
The Historical Optimization team sought to uncover 'greenspace' opportunities by auditing the oldest content, believing they could optimize existing articles for better performance.
The decision to conduct a massive content audit arose from the need to manage the challenges of an aging blog library and to find growth opportunities.
With over 10,000 blog posts audited, our primary focus during phase one was identifying the oldest content and strategizing on effective updates and optimizations.
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