How Apple, Google, and Microsoft can save us from AI deepfakes
Briefly

The rise of AI-generated content has democratized creation, enabling anyone from artists to hobbyists to explore new creative boundaries, yet it also escalates risks like disinformation.
While the digital recreation of James Earl Jones' voice showcases AI's potential in entertainment, it highlights significant issues related to voice replication technology in malicious scenarios.
Tech giants like Google and Microsoft must prioritize safeguarding content authenticity as AI-generated media increasingly blurs the lines between reality and manipulation.
The Coalition for Content Provenance and Authenticity (C2PA) is taking steps to embed trust in digital media through metadata, watermarks, and ongoing efforts to establish content verification.
Read at ZDNET
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