The SEO community is currently buzzing about potential volatility in Google Search rankings, as many users have reported significant drops in traffic, particularly in regions like Germany and the USA. Notably, the chatter has intensified despite third-party tracking tools reflecting relative stability. Observations hint at widespread ranking shifts and a possible upcoming update, with many users expressing frustration over fluctuating traffic and sales. Discussions at forums like WebmasterWorld highlight a mix of experiences, ranging from alarming drops to unexpected traffic increases, indicating uncertain conditions in the search landscape.
"We do have rising traffic since 3 days. Nearly +70%. It doesn’t mean that this is good or targeted traffic. Sales are almost the same or less."
"Yes, results in SERPs are ultra-volatile. Huge drop this morning. It's an eternal roller coaster."
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