John Mueller, a representative from Google, suggests that while SEO is often seen as beneficial, it can occasionally create more issues for websites than it solves. In his comments on Bluesky, he pointed out that certain aggressive SEO practices might conflict with Google's guidelines and inadvertently harm rankings. This implies that website owners should be cautious and mindful about their SEO strategies, as sometimes inaction or a more conservative approach may yield better results than over-optimizing or engaging in risky tactics.
Though sometimes 'doing SEO' will cause a site more problems than not doing anything at all.
SEO techniques that push boundaries can end up hurting your site and go against Google's guidelines.
Collection
[
|
...
]