"Linking them grants your Google Ads account permissions to access organic view metrics, show ads to people who visit and interact with your channel, and get insights into how they engage with your channel after seeing an ad."
"When you link a YouTube channel to a Google Ads account, the following features can be made available: View counts: View organic (non-paid metrics for your videos. Data segments: Create data segments (previously known as "remarketing lists") based on viewers' past interactions on linked channels. Engagement: View earned actions metrics from video ads and use engagements (for example, subscriptions) on the channel as conversion actions in Google Ads."
"Google sent out emails to some advertisers notifying them that after June 10, 2026 they will automatically link your Google Ads account with your YouTube channel. Linking them will give Google Ads data on your YouTube channel."
"You can opt out of the automatic linking before June 10, 2026 via the opt-out link in the notification."
After June 10, 2026, Google will automatically link some advertisers’ Google Ads accounts with their YouTube channels. Linking grants Google Ads permissions to access organic view metrics, show ads to people who visit and interact with the channel, and receive insights into engagement after ad exposure. The linkage can make view counts available as organic (non-paid) video metrics. It can also enable data segments based on viewers’ past interactions with linked channels, previously called remarketing lists. Engagement metrics can be used by viewing earned actions from video ads and using engagements such as subscriptions as conversion actions in Google Ads. Advertisers can opt out before the date using the notification’s opt-out link.
Read at Search Engine Roundtable
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