"The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing panic, it's made one thing clear: AI-generated videos like news and user-generated content before them, exist on a sliding scale - from harmless to outright harmful - and people are watching it."
"Because while it's fashionable to lump everything under the label of "AI slop", marketers are learning it's not that simple. Yes, AI slop exists but treating it as a blanket for all AI-generated content misses the point. One person's slop to avoid is another's must-watch. In the end, it's about discernment, knowing when automation becomes noise and when it can still serve the story."
""From the conversations we're having with agencies and advertisers, the general view is that this is a hot topic that's on their radar but they don't have answers yet," said Steven Filler, U.K country manager at digital video ad company ShowHeroes. "It's got to a point where they've realized they need to act soon given how much of this content is escalating""
SpongeBob has emerged as a symbol of an influx of AI-generated videos that mix parody, entertainment, copyright concerns, and misinformation. AI-generated videos operate along a sliding scale from harmless to harmful while attracting significant viewer attention. Marketers face a complex judgment about adjacency and acceptable content rather than a single rule to ban all AI output. Brand safety debates have resurfaced and driven reliance on measurement, verification firms, and workshops to categorize content and guide decisions. Those adjacency decisions remain fluid as content volumes and formats escalate, demanding ongoing monitoring and discernment.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]