"Polls are a happy medium because prospects volunteer information, so I can customize my outreach to them. Polls slide under the radar-they aren't even an official category of post on the activity section of LinkedIn's profile feeds-but if you use them correctly, they can be a massive sales booster. Here's the system I use to predictably turn a one-click vote into revenue."
"I run polls roughly quarterly in one of three scenarios: When I'm scoping a new digital product or service offering and I need to do audience research or fill a beta round. When inbound inquiries are quieter and I need to fill up my pipeline with qualified people easily. When I sense the market has shifted and I want confirmation of my hunch if no public polling data or reporting exists."
"The best type of poll to run is a segmentation poll that groups your audience into different buckets. That way, you can start a conversation with your audience about pain points they've already told you they have and you can design content and offers specifically around those pain points or states."
Polls on LinkedIn are presented as an underrated sales tool that helps prospects volunteer information. Polls are used to customize outreach and support business growth without relying on cold outbound DMs. Polls are run about quarterly in three situations: scoping new digital products or services and filling beta rounds, filling a pipeline when inbound inquiries slow down, and confirming market shifts when public polling data is unavailable. The recommended poll type is a segmentation poll that groups the audience into different buckets. This enables conversations about pain points already shared by the audience and supports designing content and offers tailored to those pain points or states.
Read at Inc
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