The following article highlights an interview between Mike Welch, general manager and executive vice president of Xandr, Ben John, CTO of Xandr and Ari Paparo, founder and CEO of Marketecture.Register for free to watch more of the discussion and learn about the steps one global marketplace is taking to improve the functionality of buying and selling ad inventory.
#historically #functionality #continuously #general-manager #executive-vice-president #direct-connection
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