Google's November 2024 core update remains ongoing past the two-week timeline as changes are made to enhance search results during major retail events like Thanksgiving and Black Friday.
A newly tested 'more sponsored results' button could further change the landscape of Google Search, indicating a shift towards more advertisements in user queries and results.
With the removal of the Sitelinks search box, Google continues to streamline its search features, likely impacting how businesses optimize for visibility in search results.
The newly updated Google Business Profiles guidelines specifically address how service-area businesses can better present their products, reflecting the evolving nature of local search optimization.
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