Daily Search Forum Recap: January 30, 2025
Briefly

Today's search forums highlighted several significant updates, including a surge in Google search ranking volatility and the introduction of deep answers from AI. Google has clarified the limit of 100 negative keywords for new PMax controls and introduced new batch pricing features in Google Business Profiles for restaurants. Additionally, Microsoft announced a 21% increase in search ad revenues. The discussions also touched on various updates within Google Ads, highlighting a trend towards stricter enforcement of violation policies.
Google's recent updates indicate a spike in search ranking volatility, with deep answer testing from their AI suggesting a shift in how search results are generated.
The restricted Google Ads services signify an increased enforcement of violation policies, marking a significant change for advertisers recently.
Read at Search Engine Roundtable
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