Today in the search forums, developments from Google Ads include a new "used since" column in PMax reports aimed at improving ad performance analytics. Additionally, Google addressed the complexity of merging content compared to site moves, emphasizing the nuance involved in effective content management. They also clarified that URLs registered in Search Console do not have inherent search priority. On the practical side, businesses can now bulk manage special hours in their Google Business Profiles, reflecting changes in operations more efficiently.
Google Ads now features a new "used since" column in PMax reports, providing advertisers with a more nuanced view of ad performance.
Merging content is more complex than site moves for Google Search, indicating the technical challenges involved in optimizing and updating web content.
Google Search Console URLs do not automatically gain priority in Google Search queries simply by being known—priority is influenced by various other factors.
Special hours can now be bulk managed in Google Business Profiles, making it easier for businesses to communicate their availability.
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