Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a thousand stories.
The COVID-19 pandemic has significantly accelerated the world of e-commerce, drawing consumers online en masse, with e-commerce sales expected to grow 10.4% in 2023.
Current trends in commerce media include leveraging social media platforms for targeted advertising, integrating e-commerce features directly into these platforms, and using data-driven strategies to enhance the precision and effectiveness of advertising campaigns.
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