Small businesses, particularly in Michigan, often struggle with the rising costs of recruitment marketing, averaging $4,700 per hire. With small HR teams, these businesses rely heavily on paid advertising and traditional job boards, which can escalate costs. The author highlights the Google Business Profile (GBP) as a free tool that can significantly alleviate these financial burdens by allowing direct job postings and enhancing visibility on Google Search and Maps. While effective, there are some drawbacks to using the GBP, necessitating careful consideration of recruitment strategies.
The rising cost of recruitment marketing poses significant challenges for small businesses, compelling them to seek innovative, budget-friendly hiring solutions such as Google Business Profile.
By establishing a Google Business Profile, small businesses can effectively market job openings directly on Google, enhancing visibility and engagement without incurring high advertising costs.
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