Apple Search Ads is expanding into Turkey and 20 additional countries, enabling developers to pursue domestic advertising alongside their international campaigns. This expansion reflects the growing demand for targeted ad placement in the App Store across various regions.
Apple claims that Search Ads can help developers achieve up to twice the impressions compared to organic search, with smaller developers experiencing the most significant benefits, enhancing their visibility and reach in the competitive app market.
Ads are displayed within the App Store in four distinct ways: on the Today tab, pre-query on the Search page, at the top of search results, and at the bottom of product pages, providing diverse placement options for developers.
Despite initial pushback regarding the display of low-quality ads next to professional software, Apple has maintained a restrictive ad policy, prohibiting certain ad categories like gambling from appearing in certain placements, thus improving the advertising ecosystem on their platform.
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