Alixandra Kriegsman, a Brooklyn-based entrepreneur, marketing consultant, and author, describes starting in marketing at a large publishing company and feeling unfulfilled. She was inspired by a woman vendor pitch, contacted her via LinkedIn, and was hired within two weeks as a salesperson, where she met business partner Alana. Kriegsman and Alana shared entrepreneur parents and a passion for independent designers, frequenting Williamsburg indie boutiques and the Williamsburg Flea market. They launched a newsletter spotlighting emerging brands and a simple e-commerce site to let readers shop them, beginning as a side hustle. She links the American dream to resilience and building a life that feels true despite circumstances and challenges.
Read at New York Post
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