Despite an eight-day boycott led by The People's Union USA, Amazon's U.S. sales rose by 5.9%, according to Momentum Commerce analytics. The data suggests that consumer boycotts may have limited impact on sales for large retailers. Previous initiatives, such as a one-day economic blackout, also failed to hinder sales, supporting this conclusion. Strong analytics reveal actual consumer purchasing behavior, contrasting with survey projections which indicated some intention to boycott. This highlights a disconnect between stated consumer intent and actual purchasing actions, reinforcing the challenges of mobilizing consumer activism effectively against Amazon.
Amazon's sales unexpectedly rose 5.9% during an eight-day boycott, illustrating the limited effectiveness of consumer activism against such a major retailer.
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