The Advertising Standards Authority (ASA) has banned ads by Air France, Lufthansa and Etihad over their sustainability claims as it continues its wider efforts to crack down on misleading green claims through the use of AI.
Climate advocates are celebrating the latest rulings. Leo Murray, co-director of climate charity Possible, says: 'Air France's ad is just one drop in a tidal wave of greenwashing from airlines that aims to mislead people into believing that flying more can be compatible with tackling the climate crisis. As this ruling makes clear, there is no such thing as environmentally friendly air travel.'
#Advertising Standards Authority #Air France #Lufthansa #Etihad #sustainability #greenwashing #climate crisis #carbon emissions #air travel #technology
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