Wieden+Kennedy's latest push for Amazon's 'It's On Prime' campaign features a whole host of recognizable faces, with US rapper Post Malone and pop princess Dua Lipa among the celebrities featuring on billboards alongside everyday items such as playing cards and popcorn.
This out-of-home push follows two ads from the Jeff Bazos-owned brand that launched at the top of the year and showed how customers could kick-start new interests and hobbies in 2024. The campaign is also supported by paid social and digital display.
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