Ad budgets for games are growing for 40% of marketers, per IAB report

Eighty-six percent of marketers agree in-game advertising is brand safe, while 40% plan on boosting investment in the space in the coming year.

There are more than 212 million gamers in the U.S. and ad spend in games is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027.

Read at Marketing Dive