fromEMARKETER7 months agoMarketingSearch saw consistently higher clickthrough rates than social and retail media worldwide in the last yearSearch advertising's CTR is significantly higher than social and retail media, signaling its effectiveness and audience engagement.
fromAdExchanger1 year agoMarketing techRoku Extols The Virtues Of Third-Party Programmatic Partnerships | AdExchangerThe main theme of Roku's Q1 earnings call was 'programmatic.'