#ad-spend-growth
#ad-spend-growth

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Influencer pay lacks transparency: Here's what the numbers say

U.S. creator economy ad spend reaches $43.9 billion in 2026, with marketers increasingly viewing influencer marketing as essential for reaching Gen Z, Gen Alpha, and millennials across social media platforms.

Marketing

fromEMARKETER

3 months ago

Podcast advertisers lean into brand campaigns

56% of US podcast ad spending in Q3 2025 went to brand awareness; direct response fell to 41%.

Marketing

fromBusiness Insider

3 months ago

Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry

Advertiser spending on creators in the US will reach $37 billion in 2025, driven by rapid growth, built-in distribution, youth cultural relevance, and must-buy status.

Social media marketing

fromSocial Media Today

5 months ago

Retailers sharply increase spending on social media in 2025, study says

Social media ad spending rose 20.2% in Q2, driving unexpected ad-market growth and funneling significant incremental dollars to Amazon, Google (Alphabet) and Meta.

fromDigiday

7 months ago

Despite growth, CTV is 'not a perfect science,' making it hard to justify prices

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."

E-Commerce