#ad-spend-growth
#ad-spend-growth

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Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year

Search advertising's CTR is significantly higher than social and retail media, signaling its effectiveness and audience engagement.

Roku Extols The Virtues Of Third-Party Programmatic Partnerships | AdExchanger

The main theme of Roku's Q1 earnings call was 'programmatic.'

Ad budgets for games are growing for 40% of marketers, per IAB report

Games advertising is a top growth area for marketers, with 40% planning to increase investment in the space.

In-game advertising is viewed as brand safe and is expected to experience significant growth in ad spend by 2027.

How media buyers view the retail media landscape - from Amazon to Walmart to Wawa

Retail media landscape akin to the California gold rush with the demise of Google's third-party cookies

Retail media ad spend set to increase to $140 billion by the end of this year

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase

4 in 10 US agency and marketing professionals shifted ad dollars from linear TV to CTV.

39% moved funds from traditional channels in their ad budget.

US CTV ad spend to rise by 18.8% in 2024, showing its importance to advertisers.

Anticipated moderate growth for CTV in 2025 and beyond after a boost from ad-supported tier introduction.

How media buyers view the retail media landscape - from Amazon to Walmart to Wawa

Retail media landscape akin to the California gold rush with the demise of Google's third-party cookies

Retail media ad spend set to increase to $140 billion by the end of this year

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase

4 in 10 US agency and marketing professionals shifted ad dollars from linear TV to CTV.

39% moved funds from traditional channels in their ad budget.

US CTV ad spend to rise by 18.8% in 2024, showing its importance to advertisers.

Anticipated moderate growth for CTV in 2025 and beyond after a boost from ad-supported tier introduction.

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The News Is Losing, What's New?; CTV And Retail Media Are All The Rage | AdExchanger

Generative AI is enabling publishers to speed up monetization, leading to recurring mistakes.

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