Celebrities bring extra awareness, brand trust, and credibility in marketing, leading to higher sales and engagement. They also supercharge a brand's organic SEO results by bolstering trust, links, and publicity, critical components in Google's search algorithms.
George Clooney's Casamigos Tequila and Ryan Reynolds' Aviation Gin both achieved first-page results on Google for competitive keywords like 'tequila' and 'gin' through strong backlinks and celebrity associations.
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