The article emphasizes the potential to monetize expertise through digital products like online courses and ebooks as the online education sector is projected to reach $645 billion by 2030. Establishing a solid personal brand is crucial before attempting to sell anything, as consumers are more likely to purchase from brands they trust. By sharing knowledge and building credibility, individuals can effectively reach and resonate with their audience, leading to successful digital product sales.
If you try to sell before building a brand, you're shouting into the void. Think about your favorite creators, coaches, or entrepreneurs. You don't follow them just because they have something to sell. You follow them because their content clicks with you.
Studies show that 81% of consumers need to trust a brand before they buy from it. So before you even consider selling, start sharing what you know, what you've been through, and what fires you up.
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