The article discusses the importance of strategic language in communication, emphasizing that the right words can project warmth, authority, and effectiveness. It suggests avoiding common phrases like 'fine' and 'however,' which can convey negativity or ambiguity. Instead, it recommends using positive language that reinforces intent and authority. Ultimately, the newsletter encourages readers to consciously improve their written communication to lead more effectively and enhance their executive presence.
Saying fine sounds like you're not fine. When you're writing, you only have cold hard text - you can't use facial expressions to show warmth.
Use words to your advantage. Don't shoot yourself in the foot by using language that diminishes your own intent and authority.
However is a melodramatic way to say but. It makes ideas sound more negative than they have to be.
Language is a free way to be strategic. The right words can make you seem warmer, more authoritative, and more effective.
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