Why Being a 'Good Communicator' Isn't Enough | Entrepreneur
Briefly

The article highlights that effective communication in business is not simply being 'good' or 'bad' at it; instead, it revolves around the alignment of message, understanding, and intention. Miscommunication can lead to serious ramifications for companies, such as high turnover and lost opportunities. Furthermore, communication is a skill that can be learned, emphasizing the need for awareness of different communication styles. The concept of the Golden and Platinum Rules underscores the necessity of adapting communication methods based on the audience's preferences for optimal engagement and understanding.
Effective communication stems from alignment between what was said, what was heard and what was meant. If those three elements are in sync, you'll have effective communication that produces results.
Communication is a learned skill, similar to financial literacy or leadership. If you lack the proper tools, you can't be expected to communicate effectively.
The Golden Rule is to treat others the way you want to be treated, while the Platinum Rule says to treat others the way they want to be treated.
Companies suffer when communication is ineffective, creating misalignment, unintentional conflict and uneasiness, which can lead to high turnover and missed opportunities.
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