Glassdoor is actively enhancing user engagement by launching video formats, polls, and curated content through 'Worklife Pros', taking cues from successful platforms like LinkedIn.
Since integrating community features from its Fishbowl acquisition, Glassdoor has attracted 25 million registered users and recorded 44 million conversations, indicating substantial engagement growth.
The introduction of formats such as short videos and anonymous interactions has led to community users being 50 times more engaged than traditional platform users.
By curating experts in areas of work-life balance and mental health, Glassdoor aims to strengthen community ties and provide valuable insights, enhancing user experience.
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