The Community Maturity Model™ identifies content and programs as core elements for successful community management. Allocating approximately 10% of budgets to these areas can yield significant improvements in engagement and community size. Communities with formal content and program plans have nearly doubled their membership growth. Strategies such as effective onboarding, newsletters, member spotlights, and virtual presentations serve to enhance engagement and foster relationships among members, ultimately contributing to sustainable success in community management.
In the landscape of community management, two fundamental pillars stand tall: content and programs, which are crucial for attracting and retaining members.
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