Organizations today are recognizing the necessity of having a defined community strategy, with nearly 50% of respondents in 2024 confirming they have such a strategy in place.
Community programs are becoming increasingly legitimate within enterprise structures, with dedicated budgets rising to 61% in 2024 from just 38% in 2020.
Despite facing financial headwinds and a slowdown in budget growth compared to 2023, communities continue to show their value by delivering compelling returns on investment.
The best-in-class community programs are leading with 89% controlling their budgets in 2024 and receiving overwhelmingly positive perceptions from executives.
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