Brian Scholl, a psychologist at Yale, experienced how poor audio quality during a Zoom meeting affected his judgment about two colleagues. Research indicates that listeners often base their assessments of a speaker's credibility, intelligence, and likability on audio quality rather than content. Scholl's findings highlight an important factor in virtual communication: that sound quality can unintentionally sway opinions, thereby possibly impacting professional and personal interactions.
Scholl noted that during a Zoom meeting, poor audio quality from a close collaborator affected his judgment, leading him to side with someone he usually disagrees with.
New research reveals that audio quality impacts listeners' perceptions of speakers, regardless of the actual content, leading to judgments about intelligence and credibility.
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