The new lightweight Johnnie Walker Blue Label Ultra bottle showcases a shift in the whisky industry towards sustainable practices, aiming to cut emissions through innovative design.
At just 180 grams, the bottle represents a significant shift for Johnnie Walker from traditional heavy glass, potentially saving substantial carbon emissions in their production.
With only 888 bottles being released at $1,250 each, the sustainability impact of the lightweight design feels limited, raising concerns about its broader applicability across Diageo's offerings.
Jeremy Lindley states, 'We have brought down the weight of traditional glass bottles significantly, and this knowledge will be applied to future bottle designs across Diageo's portfolio.'
[
Collection
]
[
|
...
]