"For some reason, it's been seen as acceptable in the science industry for a company to go out and put a green leaf on their product without having any real meaning, verification or validation."
"As a scientist, I'm used to collecting and analysing data, and that helped me see the scale and the urgency of the problem. But it's a bit out of our field to understand the best choices to make."
"Most of the scientists that I work with are pretty well informed on environmental issues and are broadly keen to do the right thing; it's maybe just hard to understand the best way to manage that impact."
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