"When it comes to climate and sustainability, too much of the ad industry has not changed since the Mad Men era. They are still using the same assumptions and approaches that they would have in 1970," Duncan Meisel, executive director of Clean Creatives, told ADWEEK. "Clean energy investment is double that of fossil fuels. But because they have their heads stuck in this fossil fuel mindset, they are missing this vitally important energy transition."
"Stop acting as enablers of planetary destruction," Guterres told the crowd. "Stop taking on new fossil fuel clients from today and set out plans to drop your existing ones."
Clean Creatives was founded in 2020 as a project of Fossil Free Media, and aims to pressure ad and PR agencies to drop fossil fuel clients due to their outsized impact in fueling global warming. Over 1,200 agencies have signed the campaign's pledge to refuse to work with fossil fuel clients."
The report comes just three months after the United Nations Secretary-General António Guterres took the stage at the American Museum of Natural History in New York to condemn advertising and public relations agencies working for fossil fuel companies, calling them "mad men fueling the madness."
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