Spirits giant Diageo unveils the 'world's lightest whisky glass bottle,' a step toward cost and energy savings for luxury liquor
Briefly

"We didn't know what we were going to be able to achieve when we set out to push the boundaries of luxury. The result is something that many said would not be possible." - Jennifer English, Johnnie Walker's global brand director.
"The transformation required to reduce carbon emissions is a challenge at every level and for all stakeholders, but it also offers new opportunities for cost savings and growth." - Deloitte study 2022.
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