Dr. Diamond's Metacine skin care brand is set to accelerate its product development with the launch of the $325 InstaFacial Infusion serum in 2025. This marks the brand's third product since inception and completes the Instafacial Collection inspired by Dr. Diamond's own advanced skin treatment methods. The serum one third of the projected $15-20 million sales in its first year. The brand has successfully expanded its presence beyond direct-to-consumer, reaching over 160 retail locations and enhancing its marketing strategy with a focus on influencer collaboration and paid media.
Dr. Jessica Combs stated, "At this point, we've proven our concept, there's definitely a market for Dr. Diamond's Metacine and now it's about scaling up."
Mark Ferdman mentioned, "We're very much invested in influencer marketing and that will stay the core of what we're doing."
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