Researchers found that implementing lottery incentives for recycling can motivate people to recycle more bottles and cans while also enhancing their happiness. A study involving bottle return systems in Canada revealed that participants appreciated the chance at larger rewards over fixed small returns. Norway exemplifies this principle, achieving a remarkable 97% recycling rate for plastic bottles due to similar incentives. The findings suggest that even in U.S. states with existing bottle deposit programs, lotteries could potentially elevate recycling levels beyond the current average of 64% for deposit-eligible containers.
This study shows that providing a lottery for returning recyclables can enhance recycling rates and boost recycling participants' happiness compared to low fixed payments.
Norway's recycling success demonstrates that innovative incentives, like lotteries, can significantly enhance public participation in recycling programs, reaching rates as high as 97%.
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