The Mavericks have secured a multi-year agreement with TEGNA that will triple local viewership, allowing about 10 million Texans to watch more local broadcasts of the team's games.
Patrick Dumont, governor of the Mavericks, emphasized how the new TEGNA partnership aims to deliver unprecedented local game broadcasts to engage fans and enhance their viewing experience.
Mavericks CEO Cynt Marshall indicated that the franchise plans to implement a streaming service for broadcasts, aiming to alleviate past accessibility issues on traditional platforms.
This deal follows an earlier termination of their agreement with Diamond Sports Group, reflecting a strategic shift towards more consumer-friendly broadcasting options.
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