Jimmy Russell, the 'Buddha of Bourbon,' celebrates 70 years at Wild Turkey, embodying the distillery's rich history and bourbon's revival, even now at age 89.
Russell reflects, 'I always said, 'The first day I have to come to work I'm retiring,' but that day has yet to arrive, highlighting his enduring passion.
With a legacy spanning three generations, Jimmy, Eddie, and Bruce Russell continue to innovate and promote Wild Turkey, entrenching their family in the bourbon industry.
Russell's impact on bourbon spans decades, becoming a beloved figure in the community, representing both the traditional craft and the modern evolution of the industry.
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