The New England Patriots have launched an active rebuild of their team culture as the 2025 NFL league year begins. Following a disappointing 2024 season characterized by internal strife and leadership changes, new head coach Mike Vrabel aims to reinforce a more positive environment. This culture shift is evident in their strategic moves during free agency, including the departure of several long-time captains. Executive vice president Eliot Wolf emphasized the importance of acquiring good players and culture changers to reset the team's trajectory.
We're not just here to fill a roster spot; we're here to change the culture and make a positive impact on the team."
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