The New England Patriots were instructed by the NFL to remove their Bluesky account because the platform has not been officially approved for use by the league. This revelation was shared by the team's VP of content, Fred Kirsch, during a podcast. Despite Bluesky's rising popularity, particularly since the recent presidential election, the NFL maintains its long-standing content partnership with X (formerly Twitter), limiting teams' social media options to the established platforms.
The NFL directed the New England Patriots to delete its Bluesky account as it is not an approved social media platform for the league.
Bluesky has surged in popularity post-November's presidential election but is not yet recognized by the NFL as an acceptable platform for teams.
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