According to multiple content creators, the effects of the copyright claims ranged from having the monetization of their videos redirected to the league to some of the videos being outright blocked. In a video posted to his channel explaining the issues, popular YouTuber EckhartsLadder expressed doubt that moving forward as an NHL content creator would be viable with such restrictions. "I can't pussyfoot around and maybe get videos monetized if I want to upload at the same rate... I won't play around with the NHL's dumb rules."
The NHL keeps doing this kind of crap to itself. Of all the major American sports leagues, I'd say it's pretty clear that the National Hockey League trails all the others in terms of getting things right with the internet, finally piggybacking onto the MLB Advanced Media platform only to have that entire product descend into the hell that is the NHL's strict blackout rules.
The point is that the NHL is the pro-sports version of our curmudgeonly uncle that hates modernity and all this new-fangled techno-gizmos the young whipper-snappers are always staring at instead of going outside and playing with a stick or something. And so, perhaps it's no surprise that a whole bunch of content creators on YouTube that focus on the NHL were suddenly hit with a flurry of copyright notices and demonetizations.
Now, the NHL eventually blamed this on a 'setting error', whatever the hell that means, but the damage was done as many creators have expressed frustration over how the league manages its digital content.
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