Since the first indoor hockey game took place in 1875, the number of fans has been increasing by the year, especially among millennials, who find it a great alternative to the slower pace of baseball.
Given that the NHL generated almost $6.5 billion in revenue as a league in 2023, there is a lot of emphasis on sponsorship revenue. Sponsorship revenue accounted for over $1.5 billion, indicating a strong commercial interest.
Tampa Bay is one of the most popular teams with hockey fans, earning two Stanley Cup titles in the last five years, thus continuously attracting millennial fans.
The New Jersey Devils have made the most of their location in New Jersey, earning three Stanley Cup titles and fostering a beloved rivalry with the Islanders and Rangers.
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