'A true hockey destination': Why this is the Golden Age of the Florida Panthers
Briefly

"We are always trying to raise that bar and do something unique," said NHL president of business Keith Wachtel, emphasizing the significance of increased visibility for the Panthers. He noted that hosting prestigious events like the Winter Classic provides validation for teams in less traditional markets. Winning a Stanley Cup is remarkable, yet enhancing the league's footprint with marquee showcases contributes to a franchise's legacy and market appeal. It reflects the NHL's commitment to expanding its outreach and solidifying teams' identities."
In a week where other Florida sports figures express a desire to leave their teams, the Florida Panthers stand out as a beacon of stability. Not only are they champions, but their fan engagement has reached unprecedented levels with sellouts at Amerant Bank Arena, signaling a shift from past struggles to the powerful present. The community's support is stronger, illustrating how success in sports can revitalize local pride and interest in franchises that were previously overlooked.
Read at ESPN.com
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