YouTube is set to stream an NFL week 1 game for free on September 5, 2025, in Sao Paulo, Brazil. This match features the Los Angeles Chargers against an opponent yet to be named. Accessible to viewers in home markets via traditional broadcast and app services, this marks YouTube's first foray into NFL game broadcasting, despite its streaming of the NFL Sunday Ticket since 2023. YouTube aims for a new interactive viewing experience, echoing successful strategies from competitors like Netflix and Peacock. Additionally, YouTube has signed a multi-year deal for streaming the Super Bowl Flag Football game.
YouTube is exclusively streaming an NFL week 1 game for free worldwide, marking its debut as a live NFL broadcaster, enhancing viewer engagement and reach.
YouTube's initiative, including an interactive experience and streaming the game in Brazil, aligns with efforts seen from other platforms like Netflix and Peacock.
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