The Kansas City Chiefs are on the verge of attempting to make history by winning three consecutive Super Bowls, an achievement not yet accomplished in NFL history. They have secured a deal with Miami Heat president Pat Riley, allowing them to use the trademarked phrase "Three-Peat" if victorious. Riley owns several trademarks related to this phrase and previously stated that any proceeds he receives from its use would benefit charity. This informal agreement marks a significant moment as the Chiefs prepare to take on the Philadelphia Eagles in New Orleans.
Riley first filed for the 'Three-Peat' trademark at the start of the 1988-89 NBA season, months after the Los Angeles Lakers won their second title.
The agreement between the Heat president and the Chiefs means they can use the phrase 'Three-Peat' if they win, without legal issues.
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