For Super Bowl LIX, the NFL is stenciling 'Choose Love' in one end zone of the Superdome to promote unity and encouragement following a challenging start to the year with national tragedies. This initiative aims to inspire the country during a significant sporting event. 'It Takes All of Us' will remain in the opposite end zone as part of the NFL's ongoing Inspire Change program. This marks a departure from the previously consistent 'End Racism' message, reflecting the league's evolving focus on social issues and community support.
The Super Bowl is often a snapshot in time and the NFL is in a unique position to capture and lift the imagination of the country.
'Choose Love' is appropriate to use as our country has endured in recent weeks wildfires in Southern California, the terrorist attack here in New Orleans...
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