"For decades, the league's uniforms have been symbols of identity, tradition, and competitive pride. With Rivalries, the NFL and Nike are introducing a program that expands on that legacy, creating uniforms that feel rooted in each team's community while offering a bold aesthetic shift on the field. Taryn Hutt, the NFL's vice president of club marketing, described the program as an opportunity to "merge creativity and innovation" while bringing new energy to one of the most visible aspects of the sport."
"Nike has a long-standing history with football, and Rivalries demonstrates how deeply the brand continues to influence the sport's visual language. Ryan Airhart, Nike's director of NFL apparel product design, noted that each uniform was developed in collaboration with the clubs themselves, ensuring authenticity in the final product. This collaboration highlights the brand's role not just as a technical outfitter but as a cultural partner capable of translating identity into design."
Rivalries pairs eight teams from the AFC East and NFC West with custom uniforms and fan gear celebrating local traditions and divisional rivalries. Designs draw from each club's culture, geography, and history to root uniforms in community identity while introducing bolder aesthetics on the field. The program aims to energize visible aspects of the sport by merging creativity and innovation. Nike collaborated directly with clubs to ensure authenticity and to translate local identity into apparel design. Each Rivalries uniform will debut during one designated home game against a divisional opponent, aligning on-field presentation with competitive matchups.
Read at stupidDOPE | Est. 2008
Unable to calculate read time
Collection
[
|
...
]