#team-identity

#team-identity

For decades, the league's uniforms have been symbols of identity, tradition, and competitive pride. With Rivalries, the NFL and Nike are introducing a program that expands on that legacy, creating uniforms that feel rooted in each team's community while offering a bold aesthetic shift on the field. Taryn Hutt, the NFL's vice president of club marketing, described the program as an opportunity to "merge creativity and innovation" while bringing new energy to one of the most visible aspects of the sport.

"strange feeling"

Mike McDaniel believes that identity and culture must be created through diligent work rather than mere talk, which led to the decision to practice and play against the tough Detroit Lions.

"I think we're starting to see now, as [women's] football becomes more and more professionalized, that pathway players, players with connections to Wales, are now eligible and we're utilizing that more..."

"We just need to find our identity again. Everyone's got to look in the mirror." - Scott Mayfield

I want to put a team out there on the court that everyone is proud of. It has to have an identity - an identity similar to Phoenix. Some grit, some determination, some work ethic, some grind, some joy. We just haven't had that.