Netflix is taking its first steps into the NFL broadcasting realm by streaming games during Christmas and is now targeting Sunday afternoon matchups. Reports suggest that Netflix plans to challenge the current broadcast partnerships held by Fox and CBS, as well as NBC and Amazon, which have rights to other time slots. Although current contracts run through 2033, the NFL could opt to end these contracts in 2029, paving the way for major changes in how its games are streamed. With increasing competition from streaming services, Netflix's ambition could reshape the sports broadcasting landscape significantly.
Netflix aims to expand its foothold in NFL broadcasting by pursuing Sunday afternoon games, challenging current media partners and reshaping the sports streaming landscape.
The NFL's current broadcast deals run through 2033, but the league is expected to exercise its option to end these agreements early in 2029.
Streaming services are increasingly becoming dominant players in professional sports, as evidenced by Netflix's recent NFL ventures and Amazon's previously successful integration.
The entry of Netflix into the Sunday afternoon NFL bracket could lead to significant changes, potentially pushing existing partners like Fox and CBS to lesser roles.
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