Walmart heavily invests in its custom cake business, particularly during graduation season, employing over 6,200 workers trained for hand-decorating cakes. These decorators earn an average of $19.25 per hour, with some, like Melissa Fernandez, making up to $24.40 after extensive training. While the job provides an outlet for artistic expression, critics on social media have accused decorators of undermining professional cake artists by offering cheaper alternatives. The popularity of Walmart's cake decorating through TikTok has added a layer of complexity to this evolving industry dynamic.
Walmart cake decorators, who earn up to $24.40 per hour, are the highest paid workers in stores excluding management, emphasizing the company's focus on its custom cake business.
Melissa Fernandez transitioned through various roles at Walmart before pursuing her passion for cake decorating, citing her love for art and baking as primary motivators.
Despite their higher wages and expertise, Walmart's decorators face criticism on social media for allegedly stealing ideas from professional cake artists and providing lower-cost alternatives.
The rise of TikTok has propelled Walmart decorators into the spotlight, allowing them to showcase their work, although it has also led to backlash from professional bakers.
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