The article discusses a viral TikTok campaign promoting the newly launched app, Protector, which allows users to order personal security details. Key influencers showcased luxurious elements, such as hiring bodyguards and being escorted to the airport, not organically but as part of a strategic marketing effort. The campaign produced millions of views and thousands of app downloads. Influencer Nikita Bier, associated with the app, advocates for provocative content to engage viewers and spark conversation, highlighting the trend of using influencer marketing to gain traction in tech startups.
A woman in a flashy coat and her bodyguards, amid matcha drinks, vlogs security detail as part of a marketing ploy for the new app 'Protector'.
The app 'Protector' debuted in major cities, allowing anyone to hire a Secret Service-style security detail through cleverly produced influencer posts.
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